# Prompt library for Google Ads with AI assistants

> Copy-and-paste prompts for Google Ads audits, weekly reports, search-term cleanup, budget pacing, ad copy refresh, campaign builds and agency routines, tuned for PaidHelm's tools.

URL: https://paidhelm.com/docs/prompts/  
Last updated: 2026-11-01

Prompts below assume the PaidHelm connector is enabled. Replace names and numbers with yours. Each prompt lists the approximate number of tasks it uses.

Audits

Audit this account like a senior PPC manager. Cover: wasted spend in search terms (30 days), keywords with QS ≤4, ads below "Good" strength, campaigns limited by budget, conversion tracking issues, missing extensions, geo and device anomalies. Give me a prioritized list of fixes with estimated impact. Don't change anything. (6–10 tasks)

Check conversion setup: list conversion actions, their status, counting method, last conversion date and which are primary. Flag duplicates and dead actions. (1–2 tasks)

Weekly routine

Weekly review for Acme: last 7 days vs previous 7 days by campaign (spend, conv, CPA, CTR, CVR), new negatives from search terms, pacing vs $6,000 monthly budget, and three recommendations. Show negatives before adding. (3–5 tasks)

Search terms and negatives

Find search terms from the last 14 days with ≥8 clicks and 0 conversions in non-brand campaigns. Group by why they're irrelevant. Then wait for my approval to add them as campaign-level phrase negatives. (2–3 tasks)

Budgets and bids

For every enabled campaign, compare month-to-date spend with daily budget × days in month. Recommend budget changes to land within 5% of target, cap any increase at 20%, and apply only after I confirm. (2–4 tasks)

Campaign "Leads – Search" has 48 conversions in 30 days at $61 CPA on Maximize conversions. Set a target CPA of $55 and explain the expected learning period. (1 task)

Ads

List RSAs with ad strength Poor or Average and their current headlines. Propose 15 headlines and 4 descriptions per ad using our value props (free shipping, 30-day returns, 4.8★). Apply to the ad I pick. (2–3 tasks)

Add sitelinks to campaign 123456: Pricing, Case studies, Book a demo, Contact. Add callouts: 24/7 support, No setup fee, Cancel anytime. (2 tasks)

Campaign builds

Build a Performance Max campaign for our winter collection. Budget $150/day, target ROAS 400%, US + Canada, English. Business name "Northwind". Use these images: [URLs]. Write 5 headlines, 5 long headlines, 5 descriptions. Final URL https://example.com/winter. Keep it paused and summarize when done. (4–6 tasks)

Build a Search campaign from this brief: [paste brief]. Use the keyword planner, 3 ad groups, exact + phrase match, one RSA per group, sitelinks and callouts. Paused. (8–12 tasks)

Agency

For all client accounts: month-to-date spend vs budget (budgets: Acme 6000, Bolt 3500, Cedar 12000). Flag any above 110% or below 70% pace. One line per client. (1 task per account)

Write a client-facing monthly report for Cedar: headline metrics with month-over-month change, top 5 campaigns, what we did, what's next. Plain English, no jargon. (2–3 tasks)

Standing instructions (put in project/system prompt)

You manage Google Ads through PaidHelm for my accounts.
Rules:
- Show every change before executing; wait for "go".
- Never increase a daily budget by more than 20% in one step.
- Create campaigns paused. Exact and phrase match only.
- Final URLs must be on example.com.
- Report costs in USD with two decimals.