The PaidHelm blog
Practical guides on running Google Ads with Claude, ChatGPT and Cursor through MCP: weekly routines, audits, negatives, bidding, campaign builds and agency workflows.
Playbooks written by people who manage ad budgets every day. Every article includes the prompts we actually use and the number of tasks they take.
Hosted vs open-source MCP servers for Google Ads: how to choose in 2026
A practical comparison of the ways to connect an AI assistant to Google Ads: open-source MCP servers you self-host with your own developer token, Google Ads Scripts, direct API use, and hosted servers like PaidHelm. Criteria, costs and who each fits.
How to find wasted Google Ads spend in 5 minutes: search terms to negatives
The fastest win in any Google Ads account is cutting search terms that spend without converting. Here is the exact query, the classification rules and the prompt that turns it into campaign-level negatives with an AI assistant.
The 15-minute weekly Google Ads routine with an AI assistant
A repeatable weekly Google Ads review you can run from Claude or ChatGPT in about 15 minutes and 10 tasks: performance deltas, pacing, search terms, keyword hygiene, ads and a written summary.
What is an MCP server for Google Ads, and why it beats scripts and dashboards
An MCP server for Google Ads lets an AI assistant read reports and change campaigns through the Google Ads API with your authorization. Here is how it works, how it compares with Google Ads Scripts, the Editor and BI dashboards, and what to check before trusting one.