Home/Blog/The 15-minute weekly Google Ads routine with an AI assistant
Playbook

The 15-minute weekly Google Ads routine

A repeatable weekly Google Ads review you can run from Claude or ChatGPT in about 15 minutes and 10 tasks: performance deltas, pacing, search terms, keyword hygiene, ads and a written summary.

Published 2026-11-01 · 6 min read · By the PaidHelm team

Most accounts do not need daily fiddling. They need a disciplined weekly pass that catches drift early. This is the routine we run for our own clients through PaidHelm; it takes about 15 minutes and roughly ten tasks per account.

1. Deltas (2 tasks)

Compare last 7 days with the previous 7 by campaign: spend, conversions, CPA, CTR, conversion rate. Highlight moves over 20% and say what likely caused them.

Look for a cause before reacting: a budget change, a new competitor, a tracking problem. The assistant can check change_event if something looks unexplained.

2. Pacing (1 task)

Month-to-date spend vs monthly budget of $6,000. Days left, current daily run-rate, and the daily budget that lands exactly on target.

3. Search terms to negatives (2–3 tasks)

Search terms from the last 7 days with ≥5 clicks and 0 conversions in non-brand campaigns, grouped by why they're irrelevant. Wait for my OK before adding negatives.

Approve the obvious junk. Leave "relevant but not converting yet" alone for another week.

4. Keyword hygiene (1–2 tasks)

Keywords with Quality Score ≤4 and more than $50 spent in 30 days, plus keywords with zero impressions in 90 days.

Low QS with spend means a landing page or ad relevance issue. Zero impressions for 90 days means remove or move to broader match.

5. Ads and extensions (1 task)

RSAs with ad strength Poor or Average, disapproved ads, and campaigns missing sitelinks or callouts.

6. Budget and bid adjustments (1–2 tasks)

Based on the above, apply the changes you decided on, one by one, with the assistant confirming each: raise budget here, tighten target CPA there, pause the keyword that ate $200 for nothing.

7. Written summary (0 tasks)

Write a short summary of this week's review for the client: what changed, what we did, what we'll watch next week.

Paste into your email or project notes. Over months this becomes the account's history.

Make it one sentence

Save the whole routine as project instructions in Claude or a Custom GPT. Then each week the entire review is: "Run the weekly review for Acme." The prompt library has the full text.

Put PaidHelm on your own account.

Free plan, no credit card. Connect in five minutes and ask for your first report.

Start free