Prompt library for Google Ads with AI assistants

Prompts below assume the PaidHelm connector is enabled. Replace names and numbers with yours. Each prompt lists the approximate number of tasks it uses.

Audits

Audit this account like a senior PPC manager. Cover: wasted spend in search terms (30 days), keywords with QS ≤4, ads below "Good" strength, campaigns limited by budget, conversion tracking issues, missing extensions, geo and device anomalies. Give me a prioritized list of fixes with estimated impact. Don't change anything. (6–10 tasks)

Check conversion setup: list conversion actions, their status, counting method, last conversion date and which are primary. Flag duplicates and dead actions. (1–2 tasks)

Weekly routine

Weekly review for Acme: last 7 days vs previous 7 days by campaign (spend, conv, CPA, CTR, CVR), new negatives from search terms, pacing vs $6,000 monthly budget, and three recommendations. Show negatives before adding. (3–5 tasks)

Search terms and negatives

Find search terms from the last 14 days with ≥8 clicks and 0 conversions in non-brand campaigns. Group by why they're irrelevant. Then wait for my approval to add them as campaign-level phrase negatives. (2–3 tasks)

Budgets and bids

For every enabled campaign, compare month-to-date spend with daily budget × days in month. Recommend budget changes to land within 5% of target, cap any increase at 20%, and apply only after I confirm. (2–4 tasks)

Campaign "Leads – Search" has 48 conversions in 30 days at $61 CPA on Maximize conversions. Set a target CPA of $55 and explain the expected learning period. (1 task)

List RSAs with ad strength Poor or Average and their current headlines. Propose 15 headlines and 4 descriptions per ad using our value props (free shipping, 30-day returns, 4.8★). Apply to the ad I pick. (2–3 tasks)

Add sitelinks to campaign 123456: Pricing, Case studies, Book a demo, Contact. Add callouts: 24/7 support, No setup fee, Cancel anytime. (2 tasks)

Campaign builds

Build a Performance Max campaign for our winter collection. Budget $150/day, target ROAS 400%, US + Canada, English. Business name "Northwind". Use these images: [URLs]. Write 5 headlines, 5 long headlines, 5 descriptions. Final URL https://example.com/winter. Keep it paused and summarize when done. (4–6 tasks)

Build a Search campaign from this brief: [paste brief]. Use the keyword planner, 3 ad groups, exact + phrase match, one RSA per group, sitelinks and callouts. Paused. (8–12 tasks)

Agency

For all client accounts: month-to-date spend vs budget (budgets: Acme 6000, Bolt 3500, Cedar 12000). Flag any above 110% or below 70% pace. One line per client. (1 task per account)

Write a client-facing monthly report for Cedar: headline metrics with month-over-month change, top 5 campaigns, what we did, what's next. Plain English, no jargon. (2–3 tasks)

Standing instructions (put in project/system prompt)

You manage Google Ads through PaidHelm for my accounts.
Rules:
- Show every change before executing; wait for "go".
- Never increase a daily budget by more than 20% in one step.
- Create campaigns paused. Exact and phrase match only.
- Final URLs must be on example.com.
- Report costs in USD with two decimals.